The Brand WOG - the most expensive among the national brands in the domain of "Fuel and Energy". And one of the most expensive Ukrainian brands, in this rating WOG takes 33d place. The WOG brand value is $ 26.9 million. That are the results of the rating "UkrBrend-2009 - TOP-50 national brands", which made a consulting company MPP Consulting.
Rating reflects market value of the most popular national brands, and show the price of exclusive brand (name), excluding production facilities, infrastructure and other material and intellectual values. Methods of valuation is based on the indicators of profitability of enterprises that use the brand, product brand position in the market, relative to competitors, the level of investment attractiveness in the sphere.
More information about this rating can be found on the company`s website http://www.mppconsulting.com.ua/ukrbrand/2009.html